Welcome to Prime Equus - Naturally Grown Naturally Fed

I cannot believe the changes since he has been on your feed. As you can see by his dirty coat he has not been washed and yet he has an iridescent silver / pearl sheen to his WINTER coat! He is literally gleaming with health. He also loves the pellets so much that the old boy drools when he sees his feed coming :) Paladin has always been a very fussy horse and in the past we had to add Speedy Beet to get him to eat hard feed (he was used to that in England) but that's no longer necessary. I am thrilled with the feed, he is in excellent condition which in itself is very interesting as he is one of those horses that really only do very well on pasture. We have tried all of the top horse feeds before but none of them have worked as well for him as Prime Equus. Thank you so much - this one is a winner, easy to use and brilliant results.

Kindest Regards, Mary Phillips - Surrey Springs Gypsy Cobs

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For a long time I have been wishing for a more simplified way to feed, with fewer additives required & a more natural, unprocessed result. Prime Equus is the closest thing I've found to what the horse can naturally forage for from the ground, & has been produced into an organic, balanced feed. The relationship with HiForm Australia is a timely amalgamation with another holistic Australian company, using top quality ingredients to fortify only the best vitamins & minerals into the prime Equus range. All the horses on the Prime Equus diet that I have seen & ridden, look amazing on very little feed, & keep very manageable temperaments. It's a refreshing thought that this feed is produced by a company dedicated to giving back to both horse owners & the community, both in the genuine quality of the feed, & cost efficiency.

It's amazing to think you only use a couple of scoops of feed...& your done! No mixing & adding required, & more time to spend on your horse! Amanda Ross

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I have started my very HOT TB on you Prime Equus Cereal Hay, I have been feeding it for about 10 weeks now and could not be more happy with the result,
1- He is a lot more settled in his work
2- He concentrates a lot more then he used to
3- Over all he is a different horse (for the better)
4- Oh and his coat it unreal sooo soft and shiny.
I have halve my feed bill as I would feed this and that, to try and find that good balance of weight, feed and supplements that would not heat Jazz up. It was a losing battle until a good friend pointed the Cereal Hay out. I have not looked back.
Thanks Prime Equus and keep up with the great work making great feeds. - Beck Davis

Update from Beck:

You have no idea how much this feed has changed him, from me being able to event him in level 2 HRCAV (for our first season), to being able to take him for a hack out up the road, to how good he looks (he can still be a bit hot but nothing like he was).

I have had so many people from every day riders, to race horse trainers to my chiropractor ask what I feed him, when I show them they dont believe it. I think I have put at least 5 people on to the feed.

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"I have 7 acres and no grass. I hard feed my horses. I had bags of different foods every where, now I have prime equus and it’s really good for my horses. They have a better shine on their coats, are so much calmer and they are getting the nutrition they need. It’s easier to use I am very impressed and now I have more room in my feed shed." Thank you from, Kathryn in Heyfield

Before: Colt bought 5 months ago , After: Photo a couple of weeks old.

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"Since changing my horse’s feed over to Prime Equus’ Equi Cube Sport Formulation, his coat has never looked better. He has a fantastic shine and his coat is as smooth as silk. Another benefit has been his increased stamina since being on this feed. He has more power and can sustain a higher level of work for longer periods of time, whilst remaining calm.

I love using a feed that I know is good quality and natural, with the added benefit of Hi Form’s trusted products I know my horse is receiving the best nutrition possible. It is simple and easy to use and my horse loves it!" Julia Stewart

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"Revolutionary results, Brilliant formulation and idea. I am completely shocked at how well it works and how soon it makes an effect on the horses. Temperament is calmer, energy levels and performance is better, cost effective, neat and giving my horses the nutrition and heath they deserve to be performance dressage horses. Very Impressed." CATHERINE BIRMINGHAM Equinoxe Equestrian

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Having the correct feed for your horses is the most important thing, always something many riders struggle with. Now with all the horses on Prime Equus it has made a huge change within the horses’ performances. With the correct nutrition they are getting, they have better temperaments, their coats look great, and there is a wide variety of feed to suit different horses. It’s less dusty, easy and clean to feed. Also a great and friendly staff to approach! Rose Prosenik